Our Topic: ICT Infrastructure Solutions

Heinz Schramm founded the company in 2001. In early 2005 it became the European Division of the American Alliance System Inc. as Alliance Systems EMEA GmbH. After years of successful business and continued growth, it was spin off in early 2008. In the course of a management buyout (MBO) the legal name was changed to Alliance Trading EMEA GmbH, based in Bad Homburg. Managing partner is Heinz Schramm.

The Speedboat Among The Ocean Liners

Ever since, the passion of Heinz Schramm and his team has been the marketing of innovative infrastructure solutions for the operation of modern ICT systems. Depending on the product line, Alliance Trading offers its services to system integrators and value added resellers on the one hand and end-users on the other hand. Worldwide, the small and powerful team already delivered successfully more than 2,000 installations in over 55 countries.

Together with cooperation partners, Alliance Trading serves international resellers and system integrators as well as medium-sized companies and large corporations.


  • German company under German management
  • German and English as business language
  • Central location in Germany with excellent infrastructure for movement of goods
  • Longtime international customer and supplier relationships
  • Indirect sales structure
  • Markets: Cross-industry (mid and enterprise)
  • Infrastructure providers for voice and security applications
  • Solution provider for enterprise segment
  • Value added distribution of Aculab, AudioCodes, and Dialogic since 2002
  • Market-oriented cooperation with Dialogic, SSH, AudioCodes, UC Point (service, support, consulting)